KDPOF have experienced quite a high market resistance whilst introducing their product to the automotive market. Their product is disruptive and the strategy they took was not achieving the penetration to which they aspired.
Automotive Market penetration
Y-Mobility provide a gap analysis to highlight the best ROI for the provider. The new field of ACES proved to be the ideal market for then to attack.
Y-mobility defined a partnership strategy with a number of strategic OEMs and Tier 1’s.
Market & Sales Strategy
Y-Mobility define the sales and marketing plan to penetrate the new market. This includes also the map for strategic partnerships for development and sales.